Whether you’re promoting a new product or throwing an event or offering a special deal to prospective and existing clients you should be thinking about your event/ promotion hashtag. Here are some rules for choosing a hashtag, just to get you going.
1. Make It Constant
Whether you’re planning on hosting or promoting this event every month, every year, or as a one-time-only event, you’ll want to brand your event with your hashtag. The easiest way to do this is by creating a hashtag that will stick through the years. #Event2013 isn’t going to stick because next year will be 2014 and your event hashtag will no longer be time-relevant. So just the name of the event will be fine here.
2. Make It Unique
You want this to be unique to your promotion, so think of hashtags that haven’t been used yet. Something like #socialmedia is a bad choice, because that hashtag is overly populated and used for any conversation that relates to social media.
Why Use A Hashtag?
1. Builds Community
Your hashtag builds your community and connects people to one another. The plus of this is that people will share your news or promotion with friends and family. Community building is relationship building, and both are big pluses in social and business media.
2. Builds Exposure
By encouraging people to talk about a certain topic via a specific hashtag, you’re drawing more eyeballs to that event.
3. Catalogs The Event
A hashtag offers a nice way to go back and search a topic. In this case, you can search the event. This is a great way to build your online legacy which is a big plus for organic SEO.
4. Brands The Promotion.
Branding is important, and the hashtag will have its own identity and serve to brand the event or promotion. The things people say around your event will build your brand as well.
11 Ways To Promote & Encourage Users To Use The Hashtag
I attended #SocialFresh, a social media conference. They did a great job promoting the hashtag and encouraging participants to use it. Like the event marketing, there needs to be pre-during-post promotions of the event hashtag, which, in turn, promotes the event.
When reaching out to your prospects and your exciting clients ,make sure you include your hashtag. This way, as people see your promotion or event they will be able to start using the hashtag immediately and start connecting with other people and share your promotion.
If you’re sending out a press release, make sure you have the hashtag included. It will encourage bloggers and websites to talk about the promotion and use the hashtag in their communication.
This is your property, you better be using it to your advantage. That means hashtagging in all blog posts.
Same thing here. You need to practice what you preach, so make sure you use it frequently.
Again, this is your shop window. You should include it on your event page and your homepage. No matter where people look, they should see the hashtag.
You can highlight different Tweets or Facebook posts, or even stream any conversation happening with the hashtag.
Thank the people who participated with the promotion, they will be delighted and do not forget to use YOUR hashtag!
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