How Facebook and Mobile Devices are Changing How We Shop

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A report from zmags.com in which they surveyed 1,500 connected consumers to find out their shopping habits, what devices they are using to shop and in which categories they shop when online.

What they found is that the average online shopper is 40 years old, earns $63,000 and owns several devices, like a smartphone and tablet, in addition to a laptop or netbook.  She is on Facebook and loves to do her window shopping over the internet.

The take-away from this report is that businesses can no longer ignore Facebook and mobile marketing as part of their marketing strategy.

The infographic below summaries the report from zmags.com.

Posted by Simon Clegg: Channel2 Business Solutions

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One thought on “How Facebook and Mobile Devices are Changing How We Shop

    Marketing Lady said:
    14/10/2013 at 7:02 pm

    I am still astounded at the number of Business that have still not embraced social media as a positive tool for their business, even when faced with evidence like this… what are they missing to make the connection? Social and Business media is undeniably the way forward for marketing and advertising! Rant over!! 🙂

    Like

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