A report from zmags.com in which they surveyed 1,500 connected consumers to find out their shopping habits, what devices they are using to shop and in which categories they shop when online.
What they found is that the average online shopper is 40 years old, earns $63,000 and owns several devices, like a smartphone and tablet, in addition to a laptop or netbook. She is on Facebook and loves to do her window shopping over the internet.
The take-away from this report is that businesses can no longer ignore Facebook and mobile marketing as part of their marketing strategy.
The infographic below summaries the report from zmags.com.
Posted by Simon Clegg: Channel2 Business Solutions