Google Adwords Advertisement Misleading to Small Business Marketers

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The misleading Adwords Ad

You may already know, but we here at Gogreen2 Marketing Ltd aren’t the biggest fans of Google Adwords. Don’t get us wrong: We love Google as a whole. They have great products that are free and fit in nicely with small businesses.

We’re advocates of these small businesses, so it’s in our nature to refute things that don’t fit in their marketing strategies. Here’s our article with 5 reasons not to use pay-per-click advertising if you’re a small business.

If you don’t want to read the whole article, here are the 5 reasons not to use PPC:

  1. It’s expensive.
  2. It’s time-consuming.
  3. It requires full-time efforts from you or one of your employees.
  4. It only delivers clicks, not sales.
  5. It gets more and more expensive.

We have managed quite a few PPC campaigns through Google Adwords in the past, and we know that these five reasons are legit.

To make matters worse, we recently received an email advertisement from Google Adwords (pictured above, click to expand) that contained some very misleading content:

“Your current customers most likely search for your business by name (e.g. “Anna’s bakery”). But prospective customers tend to search by topic and city, such as “Restaurants in New York” or “Florist in San Francisco”. With an ad on Google, you can make it easy for people to find you using the words they choose.”

Why We’re Unhappy with This Language

This verbiage implies that the only way to allow highly qualified searchers to find your small business for anything other than your brand name is to pay for Adwords Ads.

We know this is not true, otherwise, tools like HubSpot, Marketo, and BoostSuite wouldn’t exist. You could be paying Google anywhere from a few cents to multiple dollars per click. Trust me, that adds up VERY fast.

People can find your small business website in the organic search results, and you don’t have to pay Google for that. You simply have to conduct some due-diligence in the way of white-hat Seo.

Channel2 Business Solutions provides an online marketing and advertising solution enabling companies and smaller businesses to promote their business, services and products to a local and global audience.

Facebook, Twitter,Linkedin and of course WordPress along with many other online mediums including public relations agencies and the online press enable us to create and promote compelling call to action messages that generate positive and genuine traffic to your business and organisation.

Channel2 Business Solutions is part of Gogreen2 marketing Ltd which concentrates solely on the environmental business sectors. The success of Gogreen2 Marketing Ltd has been the business model for Channel2 Business solutions  and we can now bring all the elements of Gogreen2 into the world of general commerce.

Channel2 Business Solutions pride ourselves on our customer service. All our clients have a dedicated account manager and he or she shall handle all of our clients business. You will not be kept on hold or speak to someone different each time you call and we value your input on all our campaigns, you know your business best.

So if your looking for that big push, we are here to listen to you. Call Today 08447747513

Posted by Simon Clegg: Gogreen2 Marketing Ltd: simon-clegg

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One thought on “Google Adwords Advertisement Misleading to Small Business Marketers

    KRD Entertainment said:
    29/06/2013 at 4:02 am

    Very good information. Lucky me I found your website
    by accident (stumbleupon). I have saved as a favorite for later!


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