Search engine optimisation includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.
“White hat” search engine optimisers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimisation can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media.
The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.
The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
A high rank is of course a good thing and will greatly increase visitors to a website or specific page. Channel2 Business Solution are not an “S.E.O”. company but we do supply SEO services and use White Hat techniques as part of our promotion and marketing campaigns.
How we help with your S.E.O
Social and business media profiles now make regular appearances in search engine listings. The major search engines are placing greater importance on these profiles as they tend to possess regularly updated topical content and provide quality information that search engine users are looking for. It’s not just an advertisement, it’s informative.
Search engines now index and display individual social media posts in their search results. The search engines consider these posts topical, relevant and useful to their users – One of the main criteria search engines look for when ranking a page (or submission).
Posting quality submissions on social media sites and including organic links back to a main website, or webpage, within these posts can seriously increase website traffic. One of Channel2 Business Solutions jobs is to index these posts and place them with the relevant sites.
The goal of many of Google’s recent ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end Google launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year Google launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.
Mr Simon Clegg
Channel2 Business Solutions